The power of music is non-debatable. The power of playing the wrong music is even more palpable, especially in a business setting.

Soundtrack Your Brand, a commercial music business, knows this all too well. As a B2B music streaming service, they create playlists to boost sales – playlists that are actually legal to play commercially and that have a proven track record of boosting sales and customer experiences.

In their first-ever global brand campaign, we combined humor with specially crafted songs, exemplifying what happens when the wrong music is on, all in 20 seconds or less.