Lynk & Co’s concept car The Next Day showcases the brand’s new design era. Its reveal was to take place at Shanghai’s Motor Show and this crowded environment called for an impactful film, to be viewed over and over.

Through a tight collaboration between agency and Lynk & Co’s Design team, including several interviews to dig into the inspiration for the concept, we developed a 3D film that truly had it all. Drama, vision and loaded with small details (as well as some easter eggs.)